Why Netflix Rules
June 30th, 2008
I received the following email today from Netflix:
I’m sure a lot of you don’t know about Netflix’s profiles feature, but it’s a really neat system that allows folks to allocate movies to friends or family on the same account. For example, I currently use the ‘3 movies out at a time’ plan, and I allocate 1 at a time to Michelle, and 2 at a time to me. This allows Michelle and myself to keep separate Queues of movies that we want to watch, while guaranteeing that at any given time we each have something we’d like. This (amongst dozens of other reasons) is what makes the service so easy to use.
Anyway, a few weeks ago the Netflix team announced that the profiles feature was going away. They gave a pretty vague reason as to why they were doing this, but it sounded all but final. Thousands of folks posted comments saying how valuable the profiles feature was to them as users, and as expected, many threatened to take their ball and go home.
Well, as the email above shows, Netflix listened to their customers and is going to keep the feature. I of course hope that them doing an about face doesn’t screw up some sort of massive overhaul, but I am glad to see the feature sticking around. Well played, Netflix team.
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July 3rd, 2008 at 10:23 am
How many documentaries can one couple watch!
July 3rd, 2008 at 10:35 am
More than you can possibly imagine.