From In court filing, Google concedes the open web is in “rapid decline”:
If the increasingly AI-heavy open web isn't worth advertisers' attention, is it really right to claim the web is thriving as Google so often does? Google's filing may simply be admitting to what we all know: the open web is supported by advertising, and ads increasingly can't pay the bills. And is that a thriving web? Not unless you count AI slop.
No matter how Google spins this in a very narrow sense, it’s very concerning to see how quickly AI generated content is drowning out content on the web. Feels like Facebook and other companies integrating AI into their posting tools are only hastening the demise of their platforms.