From Matt Gemmell:

Whatever the nuance, Apple’s old and hard-won reputation just doesn’t ring true now. The company feels like a performance of itself, diverging farther and farther from the original, shuddering with escalating dysfunction, and held together by the sheer, grotesque extent of its indentured income.

Brutal, but fair takedown of what it is like to be an Apple “fan” right now. The hardware is great, the software is generally getting worse, the “services” are getting more entrenched in the ecosystem, and the general cozying up to the government is a huge turn off.

For me, the following things need to happen to help rebuild my hope that I don’t need to reboot my “should I ditch Apple stuff?” blog subgenre:

• Show small but meaningful progress towards design that is usable. Bring back some whimsy into your brand identity.
• Find a way to make the developer community happy by making changes that are EU regulator-friendly & dev friendly. This could be commission simplification and reduction, opening up key parts of their OSes, and allowing categories of apps that are currently impossible to build on their platforms.
• Finding a way to humanize the company better. I know it sounds silly to say “live keynotes will fix everything” but the Apple leadership slinking away to their ivory tower over the past few years has been unfortunate timing.
• Don’t make it so easy to identify yourself as part of the Oligarchy. I don’t expect a public break from the Trump admin but maybe don’t go to the Meliana movie premiere on the same night that ICE murders someone. Find ways to tactfully distance yourself while still doing right by your shareholders. I get that it’s tough, but what’s happening right now is sleazy.

I want to be optimistic about Apple and feel confident that my investment of time, money, and attention is still worthwhile. But the trend line isn’t encouraging.