From Nick Heer @ Pixel Envy:

I have reservations about how this will be promoted. I can see many push notifications, modal banners, and emails in my future telling me about how, for the same price I pay now, I can also have Apple Arcade. Or, for just a few dollars more, I can get News Plus and Fitness Plus. Thanks, but no thanks.

This is the thing that gives me the most discomfort about Apple’s services offerings. When you offer service tiers (Apple News and then a “Plus” service on top of that, etc) along with a bundle, your incentives as a company become misaligned. The marginal cost for Apple to throw in a banner or notification pushing their own content or services is extremely low as it is their platform, and therefore they’re way more likely to slip one or two of these in to push newer services in particular. Once that pattern is established, it will slowly find its way into every part of the OS. From a blog post by Steve Streza earlier this year that has a ton of great screenshots showing how bad this is getting:

Apple wants to grow their services business with drastic increases year-over-year. This means they are going to aggressively push more services into more places (including deeper into macOS and tvOS, which are also slowly having adware trickled into them). Apple TV+, News+, Arcade, and Card are all new this year, and are already strongly advertised in iOS. Apple Music has existed for a few years, and its level of advertising in the app is pervasive. As time goes on, these ads are going to get worse, not better.

I’m an Apple Music and iCloud subscriber currently and have tried a few of their other “Plus” offerings over the past year or so as they’ve come online. I actually like most of the services they offer and might try out this bundle as my kids get a little older and could make use of Arcade more. What bugs me the most is that there’s no way to fully disable the “Plus” experience if you’re not interested in Apple Arcade, News+, and now Fitness+. I don’t begrudge Apple for wanting to build on their platform to make it more sticky and a better overall integrated experience for their customers – I do begrudge them for prioritizing growth over respect for users who may not be interested.