Apple Maps on the Web

Yesterday, Apple announced that Apple Maps is now in beta for all to use on the web. By visiting the intuitively named https://beta.maps.apple.com URL, users can get most of the functionality that one could by using the native apps. It’s only available on a subset of browsers (Safari/Edge/Chrome on Mac, Edge/Chrome on Windows and Safari on iPad), the performance is kind of hit or miss, and some of the functionality is missing at the moment. However, the announcement mentions that there’s a roadmap to bringing more browsers into the fold as well as adding more functionality.

While I don’t anticipate this is going to put Google out of business any time soon, I’m hopeful that this does a few things. First, having this available on the web will hopefully drive more visibility into the hit-or-miss nature of some of the POI data on Apple Maps. I’m crossing my fingers that we see an improvement in the quality of data on the platform. Second, I want this to see this trend of Apple opening things up continue – even if some of it is mandated by courts. Third, competition is almost always a good thing. Giving users another choice beyond Google Maps should push both companies to improve their products.

Why doesn’t “Look Around” cover more areas?

From Justin O’Beirne:

If Apple is unable to algorithmically identify POI information in static images (taken in ideal weather conditions), then how will Apple successfully augment reality?16

And what happens if Apple’s rumored AR headset is ready before its map is?

The short version is that it appears that the sheer volume of POI data in the US is slowing down the rollout of look around. And if that’s the case, Apple is really going to struggle to keep these enhanced maps up-to-date, let alone roll them out in a timely manner. I really love the overall Apple Maps look & feel but I do find myself using Google Maps for most POI searches / quick trips and Apple Maps more for longer car trips where I already know the gist of where I’m headed and want traffic/time info (and a nicer looking map). I don’t think Look Around is a “killer feature” but the underlying lack of trust in their POI database is going to be a problem if they can’t get it sorted out.

On another note, these articles by Justin O’Beirne are so fun to read. I love how he builds toward a conclusion with tons of examples and really nerds out on the map data he’s got access to.