Tag: apple

The M1 Macs

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From Daring Fireball:

What you need to understand is that the best aspects of these Macs aren’t benchmarkable. It’s about how nice they are. The cooling system never making any noise doesn’t show up in a benchmark. I suppose you could assign it a decibel value in an anechoic chamber, but silent operation, and a palm rest that remains cool to the touch even under heavy load, aren’t quantities. They’re qualities. They’re just nice.

So far it appears that the new M1 Macs are a performance, efficiency and UX win. They’re an improvement in nearly every way, yet within the same enclosure as before.

The webcams still stink, however.

Overall, this is a great review of the entire experience of using  these new Macs and it has me very excited to upgrade whenever I end up buying a new machine.

The HomePod Video

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I’ve owned a lot of smart speakers in the past few years but I think the device I’ve enjoyed the most is the Google Nest Hub (I think that’s what they’re calling it this year). It does a few things really well: Music playback control Smart home controls Can be a video casting target, also […]

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Bundled ‘Apple One’ Subscription Announced

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From Nick Heer @ Pixel Envy:

I have reservations about how this will be promoted. I can see many push notifications, modal banners, and emails in my future telling me about how, for the same price I pay now, I can also have Apple Arcade. Or, for just a few dollars more, I can get News Plus and Fitness Plus. Thanks, but no thanks.

This is the thing that gives me the most discomfort about Apple’s services offerings. When you offer service tiers (Apple News and then a “Plus” service on top of that, etc) along with a bundle, your incentives as a company become misaligned. The marginal cost for Apple to throw in a banner or notification pushing their own content or services is extremely low as it is their platform, and therefore they’re way more likely to slip one or two of these in to push newer services in particular. Once that pattern is established, it will slowly find its way into every part of the OS. From a blog post by Steve Streza earlier this year that has a ton of great screenshots showing how bad this is getting:

Apple wants to grow their services business with drastic increases year-over-year. This means they are going to aggressively push more services into more places (including deeper into macOS and tvOS, which are also slowly having adware trickled into them). Apple TV+, News+, Arcade, and Card are all new this year, and are already strongly advertised in iOS. Apple Music has existed for a few years, and its level of advertising in the app is pervasive. As time goes on, these ads are going to get worse, not better.

I’m an Apple Music and iCloud subscriber currently and have tried a few of their other “Plus” offerings over the past year or so as they’ve come online. I actually like most of the services they offer and might try out this bundle as my kids get a little older and could make use of Arcade more. What bugs me the most is that there’s no way to fully disable the “Plus” experience if you’re not interested in Apple Arcade, News+, and now Fitness+. I don’t begrudge Apple for wanting to build on their platform to make it more sticky and a better overall integrated experience for their customers – I do begrudge them for prioritizing growth over respect for users who may not be interested.

Apple’s App Store Issues

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If you’ve been under a technology rock, you might have missed the kerfuffle Apple’s been in for the past few months. We’ve seen a few high-profile dust ups over Apple’s control of what goes on the App Store (HEY, Microsoft’s xCloud, Fortnite). The arguments vary for each of these but the common issue is that […]

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Here’s why Apple believes it’s an AI leader—and why it says critics have it all wrong

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From Saumel Axon at Ars Technica:

If big tech companies and venture capital investments are to be believed, AI and machine learning will only become more ubiquitous in the coming years. However it shakes out, Giannandrea and Borchers made one thing clear: machine learning now plays a part in much of what Apple does with its products, and many of the features consumers use daily. And with the Neural Engine coming to Macs starting this fall, machine learning’s role at Apple will likely continue to grow.

John Giannandrea joined Apple a few years ago from Google to run the AI part of the business and the fruits of his expertise appear to be paying off according to this article. There’s a lot of direct quotes and anecdotes in this article, but near the end you get the feeling that there’s a cultural shift happening in Cupertino:

After a long track record of mostly working on AI features in the dark, Apple’s emphasis on machine learning has greatly expanded over the past few years.

The company is publishing regularly, it’s doing academic sponsorships, it has fellowships, it sponsors labs, it goes to AI/ML conferences. It recently relaunched a machine learning blog where it shares some of its research. It has also been on a hiring binge, picking up engineers and others in the machine learning space—including Giannandrea himself just two years ago.

Remember when Giannandrea said he was surprised that machine learning wasn’t used for handwriting with the Pencil? He went on to see the creation of the team that made it happen. And in tandem with other teams, they moved forward with machine learning-driven handwriting—a cornerstone in iPadOS 14.
It appears that behind the scenes there’s a decent amount of restructuring happening that should help Apple deliver more practical enhancements to experiences without just shouting “AI” from the rooftops the way that Google does. Users don’t actually care about those implementation details, they just want nifty products that work well and get out of the way.

WWDC 2020 Initial Thoughts

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The WWDC 2020 “pandemic edition” is now behind us, and it was one of the better ones I’ve seen in quite some time. Apple announced a lot in the 2 hour presentation, with iOS and MacOS getting the bulk of the attention this year. What follows is a quick rundown of my thoughts after watching […]

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Apple, HEY, and the path forward

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From the HEY blog (I really hate that name):

So we got down to it, and worked the weekend to get an update on Apple’s desk Monday morning. Our team did a great job implementing the product changes that Schiller asked for, and first thing this morning, right after we shipped 1.0.2 to our customers, we submitted 1.0.3 to the App Store for approval.

Glad to see some compromises are being made. I do hope this is the beginning and not the end, however. This is an opportunity for Apple to alter their rules to make the App Store better for developers and customers.

Apple’s App Store polices are bad, but its interpretation and enforcement is worse

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From The Verge:

The real issue is Apple’s power, of which this whole Kafkaesque series of changing rules is a symptom. We all know the score here: Apple needs to protect the 30 percent cut it takes, and if it allows too many apps to circumvent that cut then some sort of dam may break. From Apple’s perspective, it’s not so much the money for its services bottom line but that if everybody used a different payment system, the experience on the iPhone would genuinely be degraded, if not fragmented. (The money doesn’t hurt, though.)

[…]

There’s a cognitive dissonance to calling Apple a monopolist. After all, people are free to buy an Android phone and well over 80 percent of smartphone buyers on the planet do just that. Apple’s marketshare in the US is significantly higher than it is in the rest of the world, but it’s not that high.

Ben Thompson at Stratechery has been writing about this for years — he recently pulled his 2018 article on this very issue out from behind the paywall. In it, he writes that “I don’t believe the relevant market is smartphones, but rather digital goods and services.” Indeed.

The monopoly Apple has is a monopoly over the iPhone itself, not over smartphones. And that is a very strange way to think about a monopoly. Shouldn’t Apple be free to make whatever rules it wants on the devices it sells? Is it unfair for Apple to demand a cut of all digital commerce on its platforms?

If you aren’t keeping up, HEY is a new email service that has popped up and costs $99/year. They built native apps for all of the major platforms (although wrapping their website in an electron app is hardly a native app, but I digress) with Apple’s iOS being one of those platforms. They did not include a way for users to buy a subscription to their service via in app purchases, instead sending users to the HEY.com site to sign up. Apple rejected the app, saying that they should allow users to buy a subscription in the app. Now customers who signed up for the service can’t use the mobile app and the developers have said they won’t give Apple 30% of their revenue to simply process payment.

This whole thing is such a mess. Incoherent rules and inconsistent enforcement by Apple have created a situation that is bad for consumers and developers.  Ultimately, I think a situation closer to what Google allows (any 3rd party can use their own payment system for anything other than IAP and in all games) as well as allowing for easier side loading on iOS would keep the regulators away and allow for more innovation. Would their services revenue numbers take a hit? Surely. But given most of the big players already have found workarounds, I don’t think it’d be as bad as you’d think.  I also expect more from Apple than essentially rent-seeking.

Additionally, if the argument from Apple is at least partially around providing consistency and clarity for customers, having these Easter egg hunt-style messages in apps like Netflix, Kindle and others (saying things like “you can’t buy content here. Sorry!” due to Apple’s rules around linking to external signups) makes things worse, not better. With WWDC & EU antitrust discussions looming, I’m sure this will be top of mind for the folks in Cupertino over the next few weeks. I hope Apple does the right thing and at a minimum updates their rules to be more clear. If they really want to support their developer community they need to do way more than that, though.

Sanding the Rough Edges of iPadOS

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I recently bought an 11″ iPad Pro to “replace” my aging 2015 MacBook Pro. My work has provided me with a 15” MacBook Pro that’s only about a year old, so there’s no reason for me to buy a new laptop for myself right now – especially when I’m working from home every day anyway. […]

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