Casting Google’s Speakers Aside

See what I did there? As mentioned recently, I have switched over to Apple Music from Spotify. Part of the decision was based on personal preferences around the 2 services, but the reason that I was reluctant to drop Spotify in the first place was the lock-in I had with Google’s Chromecast ecosystem. As it […]

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Dang, The iPad Pro Magic Keyboard Looks Cool in X-Rays

From iFixit:

New trackpad designs, double-loaded hinges, quirky wiring and magnet arrangements—an X-ray peek inside the Smart Keyboard is a trip into some serious engineering.

Looks like a full-fledged laptop X-ray. The $300 (or $350!) price tag is definitely steep for the Magic Keyboard but it does appear to be an engineering marvel. What’s interesting to me is the lack of innovation by 3rd parties when it comes to the smart connectors. Wonder if Brydge or others can give consumers more choice at different price points.

‘Vintage’ Apple Products

From Apple:

Vintage products are those that have not been sold for more than 5 and less than 7 years ago. Mac, iPhone, iPad, iPod, and Apple TV vintage products continue to receive hardware service from Apple service providers, including Apple Retail Stores, subject to availability of inventory, or as required by law.

Crazy to think that a laptop I bought in late 2015 is going to be considered vintage soon.

Switching to Apple Music

Well, it finally happened. After a few years of bouncing between Spotify and Apple Music (and even Google Play Music / YouTube Music for a bit), I’ve mostly moved over to Apple Music as my main music service. The cataylst turned out to be sales on both HomePods and Sonos One speakers, but I’ll address […]

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Why is my own data least important in search?

From Tech Reflect:

I don’t know if this is a macOS or iOS specific thing, but it’s a trend on those platforms in recent years that is very frustrating. It’s hard enough finding things on the internet but once you find them, it should be easy to find them again.

The order in which iOS shows you Siri search results is indeed puzzling. I get there’s a privacy v. convenience tradeoff argument that can be made but it’s not that this data isn’t on your device in these instances. I feel the pain of this whenever I dabble with Apple Maps in particular. Addresses of people I’ve taken the time to create contact cards for or based on areas it knows I’ve been to should be prioritized and used in search results, yet it rarely is (Apple has a TON of information in my travels on my local device and seems to completely squander it).

Google and Apple launching coronavirus contact-tracing system for iOS and Android

From The Verge:

Apple and Google will introduce a pair of iOS and Android APIs in mid-May and make sure these health authorities’ apps can implement them. During this phase, users will still have to download an app to participate in contact-tracing, which could limit adoption. But in the months after the API is complete, the companies will work on building tracing functionality into the underlying operating system, as an option immediately available to everyone with an iOS or Android phone.

This is super interesting. Contact tracing and testing are the 2 best bets to getting us back to a sense of normal. Glad to see the big guys are getting along and building tools that can make contact tracing easier. I love that it’s so privacy focused as well. The article goes on to point out some of the flaws in a system like this that could produce a lot of false positives or not provide the level of the risk involved:

The method still has potential weaknesses. In crowded areas, it could flag people in adjacent rooms who aren’t actually sharing space with the user, making people worry unnecessarily. It may also not capture the nuance of how long someone was exposed — working next to an infected person all day, for example, will expose you to a much greater viral load than walking by them on the street. And it depends on people having apps in the short term and up-to-date smartphones in the long term, which could mean it’s less effective in areas with lower connectivity.

Still, I’m heartened by the fact that the tech industry seems to be showing their promise during this pandemic.

Apple’s Ad-Targeting Crackdown Shakes Up Ad Market

From Tom Dotan, The Information:

“Apple users are more valuable [to advertisers] based on demographics, being higher income, et cetera,” said Jason Kint, CEO of industry trade group Digital Content Next. He argues that Safari users have been “wrongly devalued” in the short term and says marketers just need to find better ways to reach them online. As an example, Kint points to ads that relate to the articles someone is reading—contextual advertising—as a format that doesn’t run afoul of privacy issues. He says the format is growing and credits Apple’s clampdown for one reason.

Amen. Targeted advertising, for me, has never really provided any amazing value over your more standard ad placement. As much as I love seeing ads on every page I visit for the thing I already bought on Amazon, I’d prefer to see ads the publishers stand by on some level.