Tag: apple

Why is my own data least important in search?

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From Tech Reflect:

I don’t know if this is a macOS or iOS specific thing, but it’s a trend on those platforms in recent years that is very frustrating. It’s hard enough finding things on the internet but once you find them, it should be easy to find them again.

The order in which iOS shows you Siri search results is indeed puzzling. I get there’s a privacy v. convenience tradeoff argument that can be made but it’s not that this data isn’t on your device in these instances. I feel the pain of this whenever I dabble with Apple Maps in particular. Addresses of people I’ve taken the time to create contact cards for or based on areas it knows I’ve been to should be prioritized and used in search results, yet it rarely is (Apple has a TON of information in my travels on my local device and seems to completely squander it).

Google and Apple launching coronavirus contact-tracing system for iOS and Android

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From The Verge:

Apple and Google will introduce a pair of iOS and Android APIs in mid-May and make sure these health authorities’ apps can implement them. During this phase, users will still have to download an app to participate in contact-tracing, which could limit adoption. But in the months after the API is complete, the companies will work on building tracing functionality into the underlying operating system, as an option immediately available to everyone with an iOS or Android phone.

This is super interesting. Contact tracing and testing are the 2 best bets to getting us back to a sense of normal. Glad to see the big guys are getting along and building tools that can make contact tracing easier. I love that it’s so privacy focused as well. The article goes on to point out some of the flaws in a system like this that could produce a lot of false positives or not provide the level of the risk involved:

The method still has potential weaknesses. In crowded areas, it could flag people in adjacent rooms who aren’t actually sharing space with the user, making people worry unnecessarily. It may also not capture the nuance of how long someone was exposed — working next to an infected person all day, for example, will expose you to a much greater viral load than walking by them on the street. And it depends on people having apps in the short term and up-to-date smartphones in the long term, which could mean it’s less effective in areas with lower connectivity.

Still, I’m heartened by the fact that the tech industry seems to be showing their promise during this pandemic.

Apple’s Ad-Targeting Crackdown Shakes Up Ad Market

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From Tom Dotan, The Information:

“Apple users are more valuable [to advertisers] based on demographics, being higher income, et cetera,” said Jason Kint, CEO of industry trade group Digital Content Next. He argues that Safari users have been “wrongly devalued” in the short term and says marketers just need to find better ways to reach them online. As an example, Kint points to ads that relate to the articles someone is reading—contextual advertising—as a format that doesn’t run afoul of privacy issues. He says the format is growing and credits Apple’s clampdown for one reason.

Amen. Targeted advertising, for me, has never really provided any amazing value over your more standard ad placement. As much as I love seeing ads on every page I visit for the thing I already bought on Amazon, I’d prefer to see ads the publishers stand by on some level.

Apple’s WWDC 2020 kicks off in June with an all-new online format

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From Apple:

The WWDC 2020 program will provide Apple’s entire global developer community — which now includes more than 23 million registered developers in more than 155 countries and regions — and the next generation of app developers with the insights and tools needed to turn their ideas into a reality. Additional program information will be shared between now and June by email, in the Apple Developer app and on the Apple Developer website.

Apple also announced it will commit $1 million to local San Jose organizations to offset associated revenue loss as a result of WWDC 2020’s new online format.

I feel like one of the interesting side effects of all of these cancellations, re-scheduling and re-thinking of conferences will prove to us the largest value is the social aspect of them. That may make it more difficult to justify the flight, hotel and conference costs in the future for a lot of employers. And that might be fine.

Project Connected Home over IP

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Apple Newsroom:

Amazon, Apple, Google, and the Zigbee Alliance today announced a new working group that plans to develop and promote the adoption of a new, royalty-free connectivity standard to increase compatibility among smart home products, with security as a fundamental design tenet. Zigbee Alliance board member companies such as IKEA, Legrand, NXP Semiconductors, Resideo, Samsung SmartThings, Schneider Electric, Signify (formerly Philips Lighting), Silicon Labs, Somfy, and Wulian are also onboard to join the working group and contribute to the project.

While this is just a press release, it’s still good to see these companies trying to move closer together, not further apart. I’ve been slowly migrating things in our house over to a Homekit / Homebridge setup but still using our Google Homes to trigger a lot of actions with voice. Ideally, keeping things platform-agnostic would allow me to just choose the best tech and then all of the main voice assistant vendors would work with them.

The name Project Connected Home over IP really rolls off the tongue, eh?

Introducing MusicBot: The All-in-One Apple Music Assistant, Powered by Shortcuts

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Federico Viticci, writing for MacStories:

The result is, by far, the most complex shortcut I’ve ever ever created (MusicBot spans 750+ actions in the Shortcuts app), but that’s not the point. MusicBot matters to me because, as I’ve shared before, music plays an essential role in my life, and MusicBot lets me enjoy my music more. This is why I spent so much time working on MusicBot, and why I wanted to share it publicly with everyone for free: I genuinely believe MusicBot offers useful enhancements for the Apple Music experience on iOS and iPadOS, providing tools that can help you rediscover lost gems in your library or find your next music obsession.

Uhhh, this is kind of amazing. I hope that someone sees this and makes a proper app that does roughly the same thing! Marvis Pro does a lot of neat things with the Apple Music API but this is on another level.