Apple’s newest Safari design in iOS 15 has been controversial, to say the least. It’s a complete overhaul of one of the iPhone’s most popular apps that follows entirely different design philosophies. Countless folks, including myself, have tried to come up with ways to “fix” the new design and make it more familiar and comfortable to use. This is my latest try. What I wanted to do was to follow the same principles and aim for the same goal. A mobile browser that’s easy to use in one hand and one that makes switching between sites on the fly a breeze.
This is very nicely done. This approach accomplishes a lot of what Apple says they’re trying to do with the new Safari on iOS but handles it in a manner that allows users to actually have an discoverable, enhanced experience.
Apple made a remote control that’s an undeniably beautiful piece of hardware. Outside of the Siri Remote, how many TV remotes can claim to actually look good? But the touchpad’s minimalism and misplaced attempt at trying to turn the entire remote into something that it’s not makes it like other failed Apple buttons before it: a stark warning of the dangers of chasing form over function.
The Siri Remote is by far the worst Apple product I own and this article sums up all of the frustrations users feel when using it. The actual Siri functionality is brilliant but it mostly stops there. Swiping around is a pain, they’re easy to lose and when you do find them, odds are you’ll pick it up facing upside down.
I could be wrong, but this sort of design feels like the worst of the Jony Ive era and I’m hopeful that Apple will make amends with the next Apple TV version.
As an industry, we had somehow gotten “confusing and difficult navigation” mixed up with “fun and engaging user interface,” and convinced ourselves that people would put up with frustratingly vague navigation because it was cool and animated. It took a long time for the industry to finally break that habit.
I feel like I fight this battle with every new design concept comes my way these days, and rarely is it done with user experience in mind. More often than not, it’s put in place to satisfy multiple stakeholders who all want their pet page/project front and center. Out of options, the designer chooses a hamburger navigation option to appease all involved. The user doesn’t win here.
Mr. Archer gives a lot of good examples of why this style of nav is rarely a good idea, as well as a few good solutions for simplifying when you’re on a mobile layout. Definitely worth a read.