From Six Colors:

In the war against spam, it often feels like we’re waging an uphill battle. While our email tools have improved and evolved over the last few years, the battlefield has started to shift from our inbox to our phones.

Recently, I’ve ended up on the receiving end of spammy text chains. Usually these are links, texted from a local number, to roughly 20 different phone numbers, many of them within the same area code as my own (or adjacent ones).

I can totally relate to an influx of text spam in the past few months.

I think that in general Apple needs to focus on privacy when it comes to messaging and email. I appreciate the fact that Messages are technically E2E encrypted but things like blocking tracking pixels in the Mail app as well as better contacts privacy settings are high on my wish list. If Apple were able to tell a cohesive story around blocking spam texts and calls, protecting your email privacy and giving you more control over your contacts list at this summer’s WWDC, I’d be thrilled.