Tag: industrial design

The Apple TV’s touchpad swipes and misses at being a good remote

Posted on

From Chaim Gartenberg at The Verge:

Apple made a remote control that’s an undeniably beautiful piece of hardware. Outside of the Siri Remote, how many TV remotes can claim to actually look good? But the touchpad’s minimalism and misplaced attempt at trying to turn the entire remote into something that it’s not makes it like other failed Apple buttons before it: a stark warning of the dangers of chasing form over function.

The Siri Remote is by far the worst Apple product I own and this article sums up all of the frustrations users feel when using it. The actual Siri functionality is brilliant but it mostly stops there. Swiping around is a pain, they’re easy to lose and when you do find them, odds are you’ll pick it up facing upside down.

I could be wrong, but this sort of design feels like the worst of the Jony Ive era and I’m hopeful that Apple will make amends with the next Apple TV version.

Apple’s butterfly keyboard failed by prioritizing form over function

Posted on

From Chaim Gartenberg at The Verge:

But the deeper issue isn’t that the butterfly switches often break; it’s the flawed design goals that led Apple to make a bad button in the first place. Apple chose to make an entire keyboard full of buttons that resulted in a more aesthetically pleasing design with shorter travel and a thinner overall laptop, rather than making ones that are mechanically functional. And it nearly wrecked an entire generation of Apple’s laptops.

Apple is a massive company that has a ton of stakeholders but I honestly believe that one of the biggest mistakes Tim Cook made was to give the reigns to Jony Ive with no real counterweight. With a lot of the other voices in the room silenced or gone (such as Scott Forstall), Apple leaned way too hard into form over function, and many of their products have suffered as a result. iOS 7 was a mess and many of the hardware products from 2015-2020 were also way too focused on how something looked rather than how people used them.

Ive was a visionary in a ton of ways and he’s not completely to blame for many of the issues Apple have had with their hardware and software design in the last half decade. But with strong leadership at the top, a team of rivals approach tends to get better results. Let’s hope the next 5 years are more focused on users and their needs as opposed to just making things as thin as possible.