From Abner Li, 9to5Google:

What could have been starts with Google Now, a proactive feed that showed the weather, upcoming calendar events, birthdays, commute and travel information, package alerts, movies/concerts you might like, nearby events/places/restaurants, news updates, and much more, including information from third-party apps.

All this was displayed via a powerful card metaphor that showed just the relevant pieces of information. Users had one feed accessible to the left of the main Android homescreen or quickly launched by swiping up from the home button to keep track of their day and see what was next.

You didn’t have to jump into different apps to see upcoming flight details, check email to see when a package was arriving, or open a multitude of first and third-party apps to see your information. In those applications, you’re subjected to different layouts and have to learn different behaviors to access what is fundamentally your information.

Google Now was the high water mark of the “smart assistant” craze that started in the early teens. Since then, we’ve seen both smart home speakers and smart watches move toward more of a “question and answer” approach where you query your device for information or you’re pushed information about your tastes in a “feed” of some kind. I have a number of smart speakers in my house (and I’ve tried Siri, Google and Alexa) but I’ll be honest – I almost never use them becuase they’re a pain in the ass to use and they’re not very smart. At this point I bet 90% of my commands are comprised of adjusting volume, turning on/off a few lights and setting timers. Not exactly an intelligent assitant.

What I wish we saw more of was the Google Now approach – proactive data, notifications and reminders about things going on in your world. The watch is a great place for this because the interruptions can be unobtrusive, customizable and almost always with you. Apple has a Siri watch face that tries to accomplish what Google Now was going for but it feels like a ghost town – no real updates have been made in a long time.

I’m hopeful that increaesd competition in the watch field with Google giving their strategy a reboot will allow for more experimentation and pressure to make both platforms better digital assitants than some speaker could ever be.