From the Youtube TV blog:

As we continue to evaluate how to provide the best possible service and content for you, our membership price will be $64.99. This new price takes effect today, June 30, for new members. Existing subscribers will see these changes reflected in their subsequent billing cycle on or after July 30.

I get that the content business is a cutthroat, low margin world. But we’re slowly getting into cable prices – which defeats the entire purpose of services like YouTube TV and Hulu Live TV.