A great article from ALA about design choices and how they can kill or save a web site. One of the main points hit on is actually pretty common sense – white space on a site. All too many pages try to fit everything into the initially viewable area of a page, thus killing any chance for the eyes to rest and figure out what’s going on. Too many headlines, columns, and busy images can ultimately reduce the effectiveness of a design you may have spent hours, days, or weeks on. Go take a look – it’s always nice to be reminded (or taught) some good design tips for the web.