Apple Inc. is considering giving rival apps more prominence on iPhones and iPads and opening its HomePod speaker to third-party music services after criticism the company provides an unfair advantage to its in-house products.
The technology giant is discussing whether to let users choose third-party web browser and mail applications as their default options on Apple’s mobile devices, replacing the company’s Safari browser and Mail app, according to people familiar with the matter. Since launching the App Store in 2008, Apple hasn’t allowed users to replace pre-installed apps such as these with third-party services. That has made it difficult for some developers to compete, and has raised concerns from lawmakers probing potential antitrust violations in the technology industry.
That would be fantastic news! If Apple can find a way to make a cheaper version of the HomePod that can compete more with the lower-end speakers on the market and also allow them to independently play from a music service other than Apple Music, you’d see sales take off. We’re not going to see HomePod become a market leader by any stretch, but a lot of Apple users who are on the fence between a Sonos One and a HomePod might choose differently than they do today.
Doesn’t fix the fact that Siri on the HomePod is no match for the Assistant/Alexa setup on the Sonos One, but some folks are okay with that.
As far as iOS defaults go, I think that’s a great start. Allow users to choose defaults for a few things like mail, web, mapping, messaging and music would be a huge win for users. Still a rumor at this point.