From Julio Vincent Gambuto:
Until then, get ready, my friends. What is about to be unleashed on American society will be the greatest campaign ever created to get you to feel normal again. It will come from brands, it will come from government, it will even come from each other, and it will come from the left and from the right. We will do anything, spend anything, believe anything, just so we can take away how horribly uncomfortable all of this feels. And on top of that, just to turn the screw that much more, will be the one effort that’s even greater: the all-out blitz to make you believe you never saw what you saw.
I’ve already started seeing some content like this on the web and on TV. I, like everyone else, want to get back to “normal”, whatever that is. However, I do hope we try to be a slightly better version of ourselves as well and not try to paper over it with frenzied consumer spending.