Corporations Are Not To Be Loved

From Brent Simmons:

Apple doesn’t care about you personally in the least tiny bit, and if you were in their way somehow, they would do whatever their might — effectively infinite compared to your own — enables them to deal with you.

Companies like Apple love to fashion themselves as a lifestyle or an identity brand, because they know that if people watch their specific actions too closely they’ll be reminded they’re simply a business that needs to keep growing to keep their shareholders happy. I think it’s great to admire a company and certainly to have strong preferences about where you spend your money, but go into it with your eyes open.

I think Apple’s struggles with bringing 3rd party developers on board to build apps for the Vision Pro have a lot of causes but it certainly appears that the App Store chickens have come home to roost a bit. Gruber covered this a bit as well, but it just feels like we’ve hit an inflection point where Apple’s behavior is getting almost no support because there’s really no logical defense aside from the fact that Apple wants to make as much money as possible. Good for them.

Ok, now what?

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