Yesterday, alongside all of the iOS/iPadOS/tvOS/watchOS releases, Apple released Safari 14 for the Mac. The headline features are under the hood performance, tons of privacy enhancements, better tab management, tab start page improvements, site translation, and WebExtension API support. These are all great and so far I’m quite pleased with the features I’ve run across. […]
I have reservations about how this will be promoted. I can see many push notifications, modal banners, and emails in my future telling me about how, for the same price I pay now, I can also have Apple Arcade. Or, for just a few dollars more, I can get News Plus and Fitness Plus. Thanks, but no thanks.
This is the thing that gives me the most discomfort about Apple’s services offerings. When you offer service tiers (Apple News and then a “Plus” service on top of that, etc) along with a bundle, your incentives as a company become misaligned. The marginal cost for Apple to throw in a banner or notification pushing their own content or services is extremely low as it is their platform, and therefore they’re way more likely to slip one or two of these in to push newer services in particular. Once that pattern is established, it will slowly find its way into every part of the OS. From a blog post by Steve Streza earlier this year that has a ton of great screenshots showing how bad this is getting:
Apple wants to grow their services business with drastic increases year-over-year. This means they are going to aggressively push more services into more places (including deeper into macOS and tvOS, which are also slowly having adware trickled into them). Apple TV+, News+, Arcade, and Card are all new this year, and are already strongly advertised in iOS. Apple Music has existed for a few years, and its level of advertising in the app is pervasive. As time goes on, these ads are going to get worse, not better.
I’m an Apple Music and iCloud subscriber currently and have tried a few of their other “Plus” offerings over the past year or so as they’ve come online. I actually like most of the services they offer and might try out this bundle as my kids get a little older and could make use of Arcade more. What bugs me the most is that there’s no way to fully disable the “Plus” experience if you’re not interested in Apple Arcade, News+, and now Fitness+. I don’t begrudge Apple for wanting to build on their platform to make it more sticky and a better overall integrated experience for their customers – I do begrudge them for prioritizing growth over respect for users who may not be interested.
When we set out in December 2019 to create a unifying standard for the smart home industry, there was naturally a lot of excitement — and of course, questions. Would this global consortium truly be able to bring this new standard to market? How long would it take? What products would actually emerge? Would we be able to pull off our promise to unify a fragmented industry under a single connectivity standard that would help companies focus on creating experiences over “plumbing”?
Eight months later, we are indeed executing on that vision as our progress has garnered global recognition and strength in membership, participants and technology. We are on track to deliver a draft specification by late 2020, and continue to drive towards our goal of releasing the standard in 2021.
I’ll be skeptical that companies like Nest and Ring ever fully adopt these standards but I’m hopeful. The fact that the Connected Home Over IP initiative made it past the introductory blog post is progress, I suppose. In an ideal world you can buy most any of the standard light bulb, thermostat, speaker or sensor products out there and get some functionality out of the box.
If you’ve been under a technology rock, you might have missed the kerfuffle Apple’s been in for the past few months. We’ve seen a few high-profile dust ups over Apple’s control of what goes on the App Store (HEY, Microsoft’s xCloud, Fortnite). The arguments vary for each of these but the common issue is that […]
We are former national security officials who served during the administrations of Presidents Ronald Reagan, George H.W. Bush, George W. Bush, and/or Donald Trump, or as Republican Members of Congress. We are profoundly concerned about the course of our nation under the leadership of Donald Trump. Through his actions and his rhetoric, Trump has demonstrated that he lacks the character and competence to lead this nation and has engaged in corrupt behavior that renders him unfit to serve as President.For the following reasons, we have concluded that Donald Trump has failed our country and that Vice President Joe Biden should be elected the next President of the United States.
Look at that list. This isn’t a bunch of lightweight GOP members.
Call me old fashioned, but I love queueing up albums and listening to them all the way through. Nowadays, playlists are all the rage, but because listening to Albums in a CD-changer was the way I grew up listening to music I still enjoy hearing the entire album from start to finish. For me, it […]
If big tech companies and venture capital investments are to be believed, AI and machine learning will only become more ubiquitous in the coming years. However it shakes out, Giannandrea and Borchers made one thing clear: machine learning now plays a part in much of what Apple does with its products, and many of the features consumers use daily. And with the Neural Engine coming to Macs starting this fall, machine learning’s role at Apple will likely continue to grow.
John Giannandrea joined Apple a few years ago from Google to run the AI part of the business and the fruits of his expertise appear to be paying off according to this article. There’s a lot of direct quotes and anecdotes in this article, but near the end you get the feeling that there’s a cultural shift happening in Cupertino:
After a long track record of mostly working on AI features in the dark, Apple’s emphasis on machine learning has greatly expanded over the past few years.
The company is publishing regularly, it’s doing academic sponsorships, it has fellowships, it sponsors labs, it goes to AI/ML conferences. It recently relaunched a machine learning blog where it shares some of its research. It has also been on a hiring binge, picking up engineers and others in the machine learning space—including Giannandrea himself just two years ago.
Remember when Giannandrea said he was surprised that machine learning wasn’t used for handwriting with the Pencil? He went on to see the creation of the team that made it happen. And in tandem with other teams, they moved forward with machine learning-driven handwriting—a cornerstone in iPadOS 14.
It appears that behind the scenes there’s a decent amount of restructuring happening that should help Apple deliver more practical enhancements to experiences without just shouting “AI” from the rooftops the way that Google does. Users don’t actually care about those implementation details, they just want nifty products that work well and get out of the way.
Is work today permanently different from what it was before Covid-19 and the work-from-home shift? We don’t know yet, but the data can give us ongoing, real-time information that we can use to influence what happens next. We believe that what we learn about these changes will be key to organizational resiliency in the months and years to come
Lots of great insights in this breakdown. I’ve definitely seen the demise of the lunch hour first-hand. People try their best to protect it from meetings but I find most people are using it to eat and catch up on things that don’t quite need a meeting but need some follow-up. It’s fascinating to see tons of workplace norms fall so quickly when everyone that can is working remotely and using the tools at our disposal.